We run social media for personal trainers who are sick of posting into the void. Client results, short useful content and the kind of reels that get you enquiries instead of compliments from other trainers.
Results and personality, in that order. Everything else is noise.
Filmed and lit consistently, with permission handled properly. Nothing else you post sells coaching as directly.
One fix, thirty seconds, no preamble. Genuinely useful content gets saved and shared, which is what drives reach.
People buy the coach as much as the plan. Showing your own work builds the authority the sales page claims.
Calmly explaining why common advice is wrong. Corrections consistently outperform straight tips.
The person, not the numbers. A believable story from someone like your ideal client converts far better than a body shot.
Local campaigns for in-person coaching, or broader ones for online programmes, using creative that already works.
Fitness is the most crowded category on every platform, so generic content disappears instantly.
The trainers who cut through do one thing differently. They pick a specific person to talk to and then say something only they can say, rather than reposting the same ten tips as everybody else.
They are also consistent, which is the part that quietly beats everyone. Posting properly for six months outperforms a brilliant month followed by silence.
Local reach that fills a diary. Face, gym and results do almost all of the work.
A national or global audience, where content quality decides everything because nobody meets you first.
Community, classes and members. A different job to coaching content, and one we handle separately.
Pre and post-natal, over fifties, rehab or strength. Narrow niches grow faster because the content finally sounds specific.
Live client accounts, filmed and edited in-house every week.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
There is a difference between content that impresses other trainers and content that gets a message from somebody who wants to hire you.
The second kind is usually less impressive and far more specific. It names the problem, shows a real person and stops talking.
We film for trainers across:
Usually the format rather than the frequency. Most trainers post general tips that anyone could post, so we find the thing only you can say and build a repeatable format around it.
They help enormously, but no. Plenty of trainers grow on teaching content alone, particularly in specialist niches where good information is scarce.
Usually, provided the gym allows filming. Many chains have rules about it, so we check first and work around them.
Yes, although the content differs. Online coaching needs reach beyond your town, so we lean harder on search-friendly topics and short-form.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Tell us who you coach and what you want more of. We will tell you what your format should be.
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