CUSTOM SOFTWARE DEVELOPMENT

Got a software idea? We will build it.

Custom software development for businesses that have outgrown spreadsheets. Every business ends up with one job that eats the day — quoting, scheduling, chasing paperwork, copying the same numbers between five different places.

We build the tool that does it for you, designed around how your business actually works rather than how an off-the-shelf package thinks it should.

TWO WAYS IN

Two routes into custom software development

Nearly every custom software development job we get asked for falls into one of these two. Both start the same way — a conversation about the bit of your week you hate.

ROUTE ONE

Custom software development from scratch

You describe the job. We map it out, agree exactly what it needs to do, and build it. You see it working early and keep steering it until it fits your business properly.

  • Quoting and estimating tools
  • Job tracking, scheduling and reporting
  • Client portals and internal dashboards
  • Anything that is currently a spreadsheet held together with hope
ROUTE TWO

Custom software development on top of a tool you already use

Already paying a monthly fee for software that does eighty percent of what you need? We can build your own version — the parts you actually use, the parts it is missing, in your branding, under your name.

  • Only the features you use, none of the bloat
  • Your logo, your colours, your language
  • No per-seat fees stacking up as you grow
  • Yours to sell on, if that is where you want to take it
CASE STUDY — BUILT BY 11G MEDIA

A custom software development case study

A builder was pricing extensions off experience and a notepad. Every quote took an evening, and two similar jobs could come out hundreds of pounds apart.

So we built him an estimator. You answer a short set of questions — job type, size, ground conditions, roof, glazing, finishes — and it produces a fully itemised quote with quantities, rates and totals, ready to print or send as a PDF. You can open the live version of PLUMBLINE and price a job yourself.

  • Twenty-two job types — extensions, lofts, conversions, re-roofs, refurbs, groundworks
  • Type two dimensions and it measures the rest — wall areas, roof areas, trench volumes, muck-away
  • A live 3D wireframe of the job, drawn from the same figures the quote is priced from
  • Regional pricing, prelims, overheads and profit, contingency and VAT all handled
  • Written around UK Building Regulations — Parts A, B, K, L and P prompt the right questions
  • His own rates, in one editable file — the tool prices jobs the way he prices them

That is the real tool, running live. Pick a job type, put two dimensions in and it prices the whole thing. Nothing you type in there is saved or sent anywhere.

TRY IT YOURSELF — BUILT BY 11G MEDIA

LiDAR Explorer read the shape of the land

A survey tool that pulls Environment Agency 1 m LiDAR and reveals the bare-earth relief hiding under any field, plot or site in England. Drag the handle to wipe between satellite and terrain. It is running live below — have a play with it. Free, no sign-up.

  • True 1 m bare-earth LiDAR from the Environment Agency
  • Side-by-side wipe against live satellite imagery
  • Measure distance and area straight on the map
  • Drop pins, save discoveries and export them
  • Share any view as a single link
  • Works on mobile and installs like an app
TRY IT YOURSELF — BUILT BY 11G MEDIA

FIRSTFIX finds the work and tells you what to say

We got fed up buying leads off other people, so we built our own. FIRSTFIX goes out and finds local businesses, opens each one’s website and reads what is actually on it, then hands over a call sheet every morning with a real reason to ring every name on it.

It is running below on a made-up database so you can have a proper go. Add someone to today’s twenty, mark how the call went, open the full script.

  • Fresh leads every day — you pick the trades, the towns and how many
  • Opens their actual website and records what it saw — and says so plainly when it could not check
  • Finds who to ask for by name, off their own site and Companies House
  • Scores every lead on how much there is to sell them, best ones at the top
  • Writes the call script, the WhatsApp and the email for each one
  • A call sheet you tick off — ready, warm, ring back, not interested

Every company, name, phone number and website inside the demo is invented. Nothing in there saves, sends or rings anybody.

BUY IT TODAY

Own the tool outright

One payment. You get your own private copy, set up around your business, on your own link — not a shared account. No monthly software fee, no charge per user, no contract.

PLUMBLINE

Builders, roofers, renovators
£499one-off
  • Twenty-two job types, priced from two dimensions
  • Your own rates loaded in before you get it
  • Full itemised quote, ready to send
  • Works on the phone on site — add it to your home screen
  • Your own private link. Nobody else sees your pricing
Buy PLUMBLINE

LiDAR Explorer

Detectorists, surveyors, land buyers
£499one-off
  • True 1 m bare-earth LiDAR for the whole of England
  • Wipe between terrain and live satellite
  • Measure distance and area straight on the map
  • Drop pins, save finds, export them
  • Installs like an app on any phone
Buy LiDAR Explorer

FIRSTFIX

Anyone who needs a steady flow of work
£499one-off
  • Finds local businesses and checks each one itself
  • A fresh call sheet waiting every morning
  • The decision maker’s name where we can get it
  • Writes your call script, WhatsApp and email for you
  • Set to your trades, your towns, your numbers per day
Buy FIRSTFIX

Every one is set up for you before you get the link — your rates, your area, your trades. Tell us what you need on the way through and it is with you the same day. Prefer to talk it through first? Give us a shout.

HOW IT WORKS

Our custom software development process

No jargon, no six-month discovery phase. We keep it simple and you see progress the whole way through.

STEP 01

We talk it through

What the job is now, how long it takes, where it goes wrong. Usually one call is enough to know whether it is worth building.

STEP 02

We scope and price it

You get a plain-English spec of what it will do and a fixed price. Nothing starts until you are happy with both.

STEP 03

The custom software development starts

You get a working version early and keep using it while we refine it. Your feedback shapes it as it goes.

STEP 04

It goes live

Set up on your own web address, with support afterwards. Changes and new features whenever the business needs them.

WHAT YOU GET

What custom software development gets you

01

You own it

The software belongs to your business. No licence that expires and no one else deciding what it costs next year.

02

Works anywhere

Runs in a browser on a laptop, a tablet on site, or a phone in the van. Nothing to install.

03

Looks like your business

Your branding throughout, and on documents it produces. Clients see a professional tool, not a spreadsheet.

04

It can grow

Start with the one job that hurts most. Add to it once it has proved itself.

COMMON QUESTIONS

Custom software development questions, answered

Do I need to know anything technical?

No. You need to know your own business and how the job gets done today. That is the part nobody else can supply, and it is the part that actually decides whether custom software development is worth doing for you.

How much does custom software development cost in the UK?

It depends entirely on what it has to do, so we price each build individually after we have scoped it. You get a fixed figure before any work starts — no hourly meter running.

Can it connect to the systems I already use?

Usually, yes — accounting, calendars, email, storage. Tell us what you are on and we will tell you honestly what is possible.

What if I want changes later?

Expected. Businesses change and software should keep up. We can do changes as and when, or on an ongoing arrangement if you would rather budget for it.

Could I sell it to other people in my industry?

That is genuinely on the table. If you build the tool your whole trade needs, the same tool can be sold on. We will build it with that in mind if that is your plan.

Tell us the job you hate doing

Describe the bit of your week that eats the most time. We will tell you straight whether software can fix it and roughly what it would take. Get in touch and we will come back to you the same day.