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Gyms, studios & personal trainers

Social media for gyms, where we film in your gym and post it for you.

Social media for gyms only works if someone is actually in the room with a camera. We come to you, film the sessions, the coaches and the members, then cut it, caption it and post it every week.

What gyms get from us

A handful of things, done properly, rather than twenty things done badly.

Social media management

We film, or you film on your phone. We cut it, caption it, brand it and post it every week, so you stay in front of the people who buy from you.

Social media plans ›

Websites

Fast, mobile-first sites that turn a search into an enquiry. Built to be found, not just to look nice on your laptop.

Website packages ›

Paid advertising

Meta and Google ads with creative that stops the scroll, because targeting is only half the job and the ad is the other half.

Ad management ›

Video editing

Long-form cut down, captioned and reframed for every platform. Podcasts, job walkthroughs, property tours, talking head.

Video editing ›

Graphic design

Logos, brochures, vehicle livery, social templates and thumbnails. One consistent look across everything you put out.

Design work ›

UGC video ads

Short, vertical, phone-shot ads for brands that need fresh creative faster than their ads wear out.

UGC ads ›

Who this suits

Fitness is the most visual business there is and most gyms still post nothing but a timetable graphic. The room, the noise and the people are the product.

Independent gyms

One site, a loyal core and a constant trickle of people leaving. Weekly content is what replaces them. Filming a class, a lift and a coach talking gives you a month of posts in an hour.

Strength and CrossFit boxes

The community is the whole selling point and it barely ever gets filmed. We shoot the sessions properly, cut them short and vertical, and caption them so they play on mute.

Personal trainers and studios

You are the brand, so you need to be on camera. We make that easy: short filming sessions, we do the editing, and you get a week of posts back.

Creators and podcasts

We built and manage a YouTube channel to over seven thousand subscribers across two hundred plus videos, and we clip podcasts into short-form every week.

Featured work

No stock logos and no borrowed case studies. Every one of these is a live client we film, edit and post for.

Social Media for Gyms - Dubai Giant luxury property content filmed and edited by Eleven G MediaSocial media

Dubai Giant

Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us.

Followers up 184.8% in 90 days
Social Media for Gyms - weekly job-progress video filmed and edited for Waterlooville BuildersVideo and social

Waterlooville Builders

Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. See their site.

On site every week
Social Media for Gyms - The Last Heist, a feature film produced by Eleven G MediaFilm

The Last Heist

A full feature film produced end to end, script to screen. The same team and the same kit that shoots your job videos.

Produced end to end, in-house
Social Media for Gyms - a builder website designed and built by Eleven G MediaWebsites

Websites for trades

Full websites built from nothing for building firms, then kept up to date as the work comes in.

Built, hosted and maintained

Why social media for gyms usually fails

Two reasons. The first is that nobody films — the plan is to post more, but nothing new ever gets shot, so it turns into recycled quote graphics. The second is that it stops after six weeks, because it was somebody’s extra job on top of running the floor.

We fix both by taking the filming and the posting off you entirely. You turn up and train. We come in, shoot, edit, caption and schedule.

Gyms we can reach easily:

How it works

  • We have a proper conversation first. What you sell, who buys it, what you have tried, what it cost you.
  • We agree what gets made each month — how many posts, how many videos, which platforms. In writing, no vagueness.
  • You film on your phone, or we come and film. Either works. Most clients film themselves after the first month.
  • We edit, write and schedule everything. You approve it, we post it.
  • You get the numbers every month — reach, views, enquiries. Not a vanity report.

Questions we get asked

Do you film in the gym or do we send you clips?

Both work. Social media for gyms is far stronger when we film it, so that is the default — but plenty of clients send phone footage between visits and we cut that too.

Do members have to be on camera?

No. We can shoot around them, focus on coaches, or film early when it is quiet. Nobody appears without being asked.

What does it cost?

There is no single number, because a one-man trade and a ten-person firm need different things. Social starts at £799 a month, websites from £999, and ads are priced on spend. We quote after a conversation, not off a menu.

How much is social media management?

Plans start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Full breakdown is on the social media page.

How much is a website?

From £999 for a proper multi-page site, with hosting and maintenance on top monthly. Bigger builds are priced on what they need. See the website design page.

Am I tied into a long contract?

No. Retainers run monthly. If it is not working you tell us and it stops.

How quickly will I see anything?

Content goes live in the first fortnight. Social growth shows in weeks. Search rankings take months, and anyone telling you otherwise is selling you something.

Do I have to be on camera?

It helps enormously, but no. Plenty of our work is job footage, property walkthroughs and product shots with no face in it at all.

More from 11G

Other things we do, and other people we do them for.

Social media for personal trainers

Client results, session clips and talking head content that brings enquiries in without you living on your phone.

Personal trainers ›

Social media for hair salons

Transformations, colour work and chair-side reels that fill quiet days and keep the column booked.

Hair salons ›

Instagram management

Reels, stories and grid posts made every week from your own footage, captioned and branded and posted for you.

Instagram management ›

Also worth a look

A few other things we do for businesses like yours.

Social media for solicitors

Clear, compliant explainers on the things clients actually search for, filmed with the people who do the work.

Solicitors ›

Social media for cleaning companies

Satisfying before and afters and real job footage, which is some of the most watchable content on any platform.

Cleaning companies ›

Social media for kitchen fitters

Install timelapses, finished kitchens and detail shots that show the standard rather than describe it.

Kitchen fitters ›

Let’s see if we are a fit.

Tell us what you sell and where you are stuck. If we are not the right people for it we will say so and point you somewhere better.