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Landscaping · Garden Design · Groundworks

Social media for landscapers with the best before and afters going.

Social media for landscapers is almost unfairly easy, because the job itself is a transformation. A tired garden becomes a finished one over three weeks and almost nobody films the middle.

What social media for landscapers should be made of

The job is the content. It just needs somebody filming it properly.

Before and after

The whole business in one video. Shot from the same spot on day one and the last day, and it sells the next three jobs.

Build progress

Excavation, levels, base, paving, planting. People are far more interested in how it is done than landscapers expect.

Drone and elevation

Gardens read badly at eye level and beautifully from above. One elevated shot changes how the whole job looks.

Design walkthroughs

Talking through why the levels went where they did. This is the content that gets you the bigger jobs.

Seasonal and maintenance

Content that keeps the account alive through winter when the build work slows down.

A website that matches

A gallery that loads fast on a phone and turns the reel into an enquiry.

Website Design ›

Why landscapers lose the content that would have sold the next job

Almost every firm we talk to has the same regret. They photographed the finished garden and nothing else.

The finished garden is lovely and it is also the least persuasive thing you own, because it looks like a photograph from a catalogue. What convinces the next customer is the state it was in before, and the fact that your team turned it into that.

You cannot go back for the before shot. Which is why the habit of filming day one, every single time, is worth more than any amount of editing skill later.

Garden design and build

Full transformations with a design story attached. The highest value content in the trade.

Paving and driveways

Fast, visual and highly local. Before and after does almost all of the selling.

Groundworks and drainage

Less pretty, more impressive. Machinery content consistently outperforms what people expect.

Social Media For Builders ›

Maintenance rounds

Steady, unglamorous and reliable. Content here is about trust and consistency rather than spectacle.

Work we can actually show you

Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.

Dubai Giant — luxury property

Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.

Waterlooville Builders — trade

Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.

A YouTube channel built from nothing

We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.

YouTube channel management ›

The Last Heist — feature film

A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.

Filming a build without slowing the build down

Nobody on a landscaping job has time to make content, and we do not expect them to.

The whole system is one fixed spot, thirty seconds a day, filmed by whoever gets there first. That is enough. We take the footage at the end of the job and turn it into a week of posts, a case study and a set of ads.

  • A marked spot for the camera so every clip lines up across the build
  • Thirty seconds a day, filmed by whoever is on site
  • Drone or elevated shots on day one and the final day
  • Captions burned in, because most of it is watched on mute
  • Cut for Reels, TikTok and Shorts from the same footage
  • The finished job written up as a page on your site, not just a post

We film for landscapers and garden designers across:

SurreyHampshireGuildfordFarnhamWokingCamberleyAldershotBasingstokePortsmouthSouthampton

What you get with social media for landscapers each month

Written down before we start, so there is never a conversation about what was supposed to happen.

An agreed volume

A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.

Everything edited in-house

Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.

Approval before anything posts

You see the month ahead and sign it off. Nothing goes out that you have not read.

A monthly number

Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.

Plans for social media for landscapers start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.

Everything runs month to month. There is no minimum term on social media for landscapers, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.

How it works

  • We have a proper conversation first. What you sell, who buys it, what you have already tried and what it cost you.
  • We agree what gets made each month. How many posts, how many videos, which platforms. In writing, so there is no vagueness later.
  • You film on your phone, or we come and film. Either works. Most clients end up filming themselves after the first month.
  • We edit, write and schedule everything. You approve it, then we post it.
  • You get the numbers every month. Reach, views and enquiries, rather than a vanity report full of charts.

Questions we get asked

We are booked up already. Why bother with social media?

Because being booked up is a moment, not a position. The firms that struggle in a quiet year are the ones that stopped marketing during a busy one. It also lets you pick better work rather than taking whatever comes in.

Do you actually come to site?

We film for a building firm in Waterlooville most weeks, so we are on site regularly and coming out is routine. Most of our landscaping clients film day-to-day themselves and we come for the big moments.

Do you fly a drone?

Yes, where it is legal and sensible to do so. Gardens benefit from elevation more than almost any other trade, so it is worth doing properly rather than not at all.

Will this get us bigger jobs or just more of the same?

Bigger, generally, if the content shows design thinking rather than just tidy paving. Customers with larger budgets are buying judgement, and talking through why you did something demonstrates it.

How much does it cost?

Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.

Am I tied into a long contract?

No. Retainers run month to month. If it is not working, you tell us and it stops.

How quickly will I see anything?

Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.

More from 11G

Other things we do, and other people we do them for.

Instagram management

Reels, stories and grid posts made every week from your own footage, captioned and branded and posted for you.

Instagram management ›

TikTok management

Short vertical video built for the platform rather than reposted from somewhere else, made and posted every week.

TikTok management ›

Social media for dentists

Treatment results, patient stories and practice content that fills the diary without breaking a single advertising rule.

Dental practices ›