Social media for barbers is the easiest content job there is and the most badly done. You produce a visible transformation every twenty minutes. Almost nobody films it properly. We do.
The work is already visual. It just needs filming and cutting properly.
Before, the cut, the reveal. Filmed at the same angle every time so the shop develops a look people recognise.
Fades, line-ups and scissor work shot tight. Other barbers share it, which is how a shop account travels beyond its town.
Music, banter, the queue on a Saturday. People choose a barber on atmosphere as much as skill.
A story every morning showing what is free today. The single most direct booking driver a shop has.
Pomades, clippers and beard care shown being used, not photographed on a shelf.
A small local budget behind your best cut of the month, tightly targeted. Cheap and remarkably effective.
Almost every shop account we look at is a grid of finished cuts photographed under bad lighting, posted whenever someone remembers.
The finished cut is the least interesting part. The transformation is the story, and a still photograph throws it away. Short video of the change happening does several times the numbers of the same cut as a photo, every single time.
The other issue is consistency. A shop that posts four times in one week and then nothing for a month trains the algorithm to ignore it. Steady beats brilliant.
Building a personal following that follows you if you ever move shop. The face matters more than the branding.
Each barber gets their own content so clients can request by name. It also keeps good barbers from leaving.
Narrower niche, faster growth, because the content finally sounds specific to somebody.
A different audience and a different edit, which we handle separately.
Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
The objection is always the same and it is a fair one. You cannot stop cutting to make content.
You do not have to. A phone on a small tripod in a fixed spot, switched on for three cuts a day, produces more usable footage in a week than most shops post in a quarter. We take the card and do everything after that.
We film for barbershops across:
Written down before we start, so there is never a conversation about what was supposed to happen.
A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.
Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.
You see the month ahead and sign it off. Nothing goes out that you have not read.
Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.
Plans for social media for barbers start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.
Everything runs month to month. There is no minimum term on social media for barbers, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.
No. Barbershop content is one of the few areas that works completely fine with no talking at all. The cut, the music and good captions carry it. Talking helps if you want to build a personal following, but it is not required.
Not really. Plenty of the best barbershop content never shows a face, because the interesting part is the back and sides. We agree what is off limits before anything gets filmed.
No. A recent phone on a cheap tripod is genuinely enough for this. The lighting in most shops is already good, because it has to be for the work.
Stories showing same-day availability do, quickly. Growing an audience takes longer and is the part that keeps the shop full a year from now. We do both, and we are honest about which one is working.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Other things we do, and other people we do them for.
Drone shots, before and afters and job walkthroughs. Roofing is the most visual trade there is and almost nobody posts it.
Walkarounds, new stock and handover videos posted every week so your forecourt sells before anyone drives to it.
Transformations, colour work and chair-side reels that fill quiet days and keep the column booked.
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