Social media for accountants works for exactly one reason. Your clients are confused about money and frightened of getting it wrong, and you can explain it in ninety seconds. Almost nobody in the profession does.
Useful, specific and understandable. Everything else is a compliance update nobody reads.
If five clients asked it this month, five thousand people searched it. That is your content calendar, already written.
Timely, simple and genuinely useful. The one category where a boring post still earns its place.
The things people believe about expenses, dividends and VAT that are wrong. Corrections travel further than tips.
Content aimed at landlords, or contractors, or restaurants. Specific beats general every time.
What you think about a budget change. Opinion is what separates you from the guidance page you are quoting.
A fast, clear website so the person who watched the video can actually book a call.
The typical practice account is a stream of legislative updates written in the language of the legislation.
It fails because the audience is not other accountants. A director who wants to know whether they can put a van through the business does not want a summary of the relevant sections. They want a yes or no, then the caveat.
The firms that grow on social get comfortable being clear at the cost of being exhaustive, and put the detail in the follow-up call where it belongs.
The partner is the brand. A face and a plain answer beats a logo and a disclaimer.
Volume business won on trust and clarity. Short, practical content works best.
Narrow expertise where good information is scarce, so content compounds fast.
Your clients are on their phones all day between jobs. Meet them there.
Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
Every accountant raises this, and it is the right thing to raise. There is a line between general information and regulated advice.
We work inside it. Content explains how something works in general terms, states clearly that circumstances differ, and points to a conversation. That is not a limitation on the content. It is the call to action.
We work with accountancy practices across:
Written down before we start, so there is never a conversation about what was supposed to happen.
A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.
Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.
You see the month ahead and sign it off. Nothing goes out that you have not read.
Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.
Plans for social media for accountants start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.
Everything runs month to month. There is no minimum term on social media for accountants, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.
Referrals still get checked. Somebody is given your name, looks you up, and decides in about ninety seconds. Content is what they find when they do, and it turns a lukewarm referral into a booked call.
We draft, you approve. Nothing is published without a partner signing it off, and anything touching current rules gets checked against the source before it goes anywhere near a schedule.
It works far better if somebody is, because trust in professional services is personal. That said, plenty performs well as clean text-on-screen explainers with a voiceover if nobody in the firm wants to be filmed.
LinkedIn for business clients, and short-form video where your clients actually spend time. If you serve trades or small owner-managed businesses, Instagram and TikTok reach them far better than LinkedIn does.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Other things we do, and other people we do them for.
Board changes, rewires and EV chargers turned into weekly content, filmed on your phone or by us on site.
Drone shots, before and afters and job walkthroughs. Roofing is the most visual trade there is and almost nobody posts it.
Walkarounds, new stock and handover videos posted every week so your forecourt sells before anyone drives to it.
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