Most marketing aimed at the trade is written by people who have never been on a job. They talk about brand awareness. You want a full diary of the kind of work you like doing, at prices you are not embarrassed to quote. Those are two different problems and only one of them is yours.
Nothing sells building work like building work. A loft or an extension filmed at strip-out, first fix and finished will out-perform any advert you could write, and it is the easiest content to gather because the job is happening anyway.
Homeowners in Horsell, St Johns and Old Woking will look you up before they call. A gallery of real jobs, a clear list of what you do and do not take on, and a form that works properly on a phone. That is most of the battle.
‘Builders Woking’ and ‘extension builders near me’ get typed every day around here. Google Business Profile, reviews and proper local pages are what put you in front of it, and they cost nothing but attention.
If you post nothing but small repairs you will be rung about small repairs. If the feed is full of extensions and full renovations, that is what lands in the inbox. What you show is what you get asked to quote.
Putting your minimum job size and your patch on the website filters out the calls that waste an hour of your evening. Builders are always nervous about this and it always works.
Being visibly professional — real photos of real jobs, a proper site, a phone that gets answered — puts off the people hunting for the cheapest man with a van. That is the point of it.
At handover, while the customer is happy and standing in the finished room. Not by email three weeks later when the moment has gone.
Every job you do is a week of content walking past you. The strip out, the steels going in, the first coat, the reveal. The only reason it is not on your social is that at four o’clock on a Friday nobody wants to think about filming.
So we make that part almost free. Either we come and shoot the job properly, or we give you a routine that takes ninety seconds a day on your phone — same three angles, same moments, no thinking required. The editing, writing, captioning and posting is then our problem rather than yours.
Woking is a good town for this. There is a lot of interwar and Victorian stock in Horsell and Maybury being extended, and a commuter crowd on the Waterloo line who research everything before they ring anybody. Being the firm whose work they have already seen is worth more than being the cheapest quote.
Social content starts at £799 a month and websites from £999. A one-van operation and a firm running three or four crews need very different things, so we quote after a conversation rather than off a price list.
Being busy now is not the same as having next spring booked. The firms that stop marketing the moment the diary fills are the ones scrambling when it goes quiet. And it is less about more enquiries than better ones — being able to turn down the jobs you do not want.
No. A lot of the best trade content has no face in it at all, just the work shot well and cut properly. If you are happy to talk to camera it does help, and we make that as painless as we can.
Whichever works. We come out and shoot properly, or we set you up to grab it on your phone as you go, or a mix of both. Most clients start with us filming and take over once they have seen the shots we are after.
That is the whole point of doing it locally — Woking postcodes in the targeting, Woking jobs in the footage, and local search set up so you appear for people looking in this area. We would rather you owned one town than were vaguely visible across the county.
All of them. Roofers, electricians, plumbers, kitchen fitters, landscapers, groundworkers. The approach is the same because the buying decision is the same.
We are based in Hindhead, about half an hour down the A3, so Woking and the villages around it are an easy drive. Filming days and first meetings happen in person.
We already run exactly this for a building firm on our own patch — weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. You can scroll the results yourself on the Waterlooville Builders Instagram. Same approach, same kit, same team, just pointed at Woking.
The main Woking page — everything we do, in one place.
How the content side works, week to week, for building firms.
Fast, mobile-first sites built to turn a search into an enquiry.
Same approach, pointed at roofing work.
Before, during and after, cut properly.
Everything we run across Surrey.
Twenty minutes on what work you want more of and what you want less of. No deck, no jargon.
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