Social media for solicitors works because your clients are dealing with something frightening and badly explained. Explaining the process calmly, in plain English, is worth more than any amount of branding.
Process, reassurance and plain English. In that order.
Walking through a step of the process. Clients are far more anxious about the unknown than about the outcome.
Cost, timescales, what happens if it goes wrong. Answering them directly builds more trust than any testimonial.
Taking a term everybody pretends to understand and explaining it properly in sixty seconds.
Clients instruct a person. Faces and names do far more work than a chambers-style brand.
For conveyancing and private client especially, being visibly local matters more than being visibly large.
Clear service pages that turn a search into an enquiry, built to load fast on a phone.
Most firm accounts are award announcements, new starters and articles written for other lawyers.
The reason is caution, and the caution is understandable. But the result is content that carries no risk and no value either, and it loses to any competitor willing to actually answer a question on camera.
The way through is not to be reckless. It is to be genuinely useful about process, which is almost never the regulated part, while being careful about advice, which is.
High volume, highly searched, and a process nobody understands. The strongest content opportunity in the profession.
Sensitive, so tone is everything. Calm and human, never dramatic. Handled carefully or not at all.
A subject people avoid until they cannot. Gentle, practical content performs well and reaches the right age group.
Business clients, so LinkedIn matters more here. Opinion and clarity win the instruction.
Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
Every firm asks about the regulator before they ask about the content, and rightly so.
We work the way your compliance team already works. General information rather than advice, no outcome promised, no client detail used without written consent, and everything approved internally before it goes out. The constraint shapes the content. It does not prevent it.
We work with law firms across:
Written down before we start, so there is never a conversation about what was supposed to happen.
A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.
Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.
You see the month ahead and sign it off. Nothing goes out that you have not read.
Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.
Plans for social media for solicitors start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.
Everything runs month to month. There is no minimum term on social media for solicitors, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.
Not with content done properly. The rules are about not misleading people and not promising outcomes, neither of which requires you to stay silent. Everything we produce is approved by the firm before publication, so nothing goes out that you have not read.
It is increasingly where firms get checked. Somebody gets a recommendation, searches the name, and forms a view in a minute or two. For conveyancing and private client we also see direct enquiries, because people search the process long before they search for a solicitor.
That limits it but does not stop it. Voiceover with clean text on screen works, and animation-led explainers work for process content. We would still push for one person on camera eventually, because it makes a measurable difference.
Only with written consent, and usually we would not. Generalised process content answers the same question without any of the risk, and it tends to reach more people because it applies to everybody rather than one situation.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Other things we do, and other people we do them for.
Transformations, colour work and chair-side reels that fill quiet days and keep the column booked.
Client results, session clips and talking head content that brings enquiries in without you living on your phone.
Weekly filming, editing and posting for businesses across Surrey, from Guildford and Woking down to the Hampshire border.
© 2025 Eleven G Media Ltd
