Social media for cafes is not branding, it is a booking decision made on a phone twenty minutes before somebody walks in. Our job is to make sure your place is the one they saw.
Look good, feel local, and appear at the moment somebody is deciding.
Close, slow and well lit. Food and drink content is the most reliably shared thing on any platform, and it is what you already make every day.
The window seat, the morning light, the noise. People choose a cafe on how it feels far more than on the menu.
Posted the morning they land, not a week later. Timing is most of the value with a daily special.
Baristas, bakers, whoever opens up at six. Independents win on personality, which is the one thing a chain cannot copy.
Google Business Profile kept live with fresh photos and posts, so you show up in the map pack.
A tight radius around the shop behind your best video. A few pounds a day reaches most of your actual catchment.
Almost every independent cafe account is a run of nicely composed photographs of coffee, and it does nothing.
The reason is simple. A still of a flat white looks like every other still of a flat white on the platform. Motion is what stops a thumb, and a cafe generates motion constantly: steam, pouring, cutting, plating, the door opening.
The second problem is that most cafes post at eleven at night when the account gets a spare minute. Nobody decides where to have breakfast at eleven at night.
Personality and consistency. The account is an extension of the counter, not a brochure.
Food-led, which travels furthest of anything. Weekend queues are built midweek.
Production footage is your unfair advantage. Watching bread being made outperforms photographs of bread.
A brand story alongside the shop content, and a consistent look across every location.
Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
No cafe has time to make content during service, and we do not ask you to.
One quiet morning produces a fortnight of posts. We film the drinks being made, the food being plated and the room while it is empty and clean, then cut it into short pieces we drip out over the following weeks.
We film for cafes and coffee shops across:
Written down before we start, so there is never a conversation about what was supposed to happen.
A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.
Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.
You see the month ahead and sign it off. Nothing goes out that you have not read.
Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.
Plans for social media for cafes start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.
Everything runs month to month. There is no minimum term on social media for cafes, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.
For food and drink, more directly than almost any other category. People genuinely choose where to eat from their phone within the hour. That is why timing and location targeting matter more here than follower count does.
Often yes, because your catchment is small and cheap to reach. A single site with a tight local audience can see a difference faster than a chain, since you only need to reach a few thousand of the right people.
Food does unusually well on TikTok and the same footage cuts for both, so there is very little extra cost. We would generally do both and see which one your customers are actually on.
Yes. For a cafe the Google Business Profile is arguably more important than the social accounts, because it is what appears when somebody searches for coffee near them. We keep it fed with the same content.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Other things we do, and other people we do them for.
Client results, session clips and talking head content that brings enquiries in without you living on your phone.
Weekly filming, editing and posting for businesses across Surrey, from Guildford and Woking down to the Hampshire border.
We built and run a channel to over seven thousand subscribers across two hundred plus videos. Thumbnails, titles, uploads, the lot.
© 2025 Eleven G Media Ltd
