Google Ads management is the fastest route to enquiries there is, because you are only paying for people already searching for what you sell. Done badly it is also the fastest way to waste a budget. Here is how we do it.
Built properly once, then adjusted weekly. Not set up and abandoned.
The searches with buying intent, not the ones with volume. Half the job is deciding what not to bid on.
The single biggest saving in most accounts we inherit. Jobs, free, DIY, cheap and a hundred others quietly draining the budget.
Tight groups where the ad matches the search word for word. Quality score goes up and cost per click comes down.
A page about the thing they searched for, not your homepage. This is usually where the money is won or lost.
Calls, forms and clicks tracked properly, so we optimise against enquiries rather than clicks.
Radius targeting, location extensions and call extensions for businesses that only serve one area.
We have taken over a lot of accounts, and the wasted spend is almost always in the same three places.
Broad match with no negatives, so half the clicks are people who were never going to buy. A single ad group covering thirty unrelated searches, so the ad never quite matches what anyone typed. And every click landing on a homepage that makes the visitor go looking for the thing they already told Google they wanted.
None of that is exotic. It is just the difference between an account someone set up once and an account someone actually runs.
Emergency and job-specific searches convert hard. Tight radius, call extensions and a page per service.
Higher value per enquiry, so a higher cost per click still works. Intent is everything here.
Often better served by Maps and local campaigns than by classic search. We will tell you if that is you.
Shopping and Performance Max, with product feed hygiene doing most of the heavy lifting.
Live client accounts, filmed and edited in-house every week. No stock logos and no borrowed case studies.
Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us. Followers up 184.8% in 90 days.
Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. We are on their jobs most weeks.
We built, managed and grew a client YouTube channel to 7,000+ subscribers across 212 videos. Every thumbnail, title and edit was ours.
A full feature film produced end to end, script to screen. The same team and the same kit that shoots your day-to-day content.
People ask which one to pick, and the honest answer is that they are not really competing.
Google catches demand that already exists. Somebody has a problem, they search, you appear. Facebook creates demand from people who were not looking. If you sell something people actively search for, start with Google. If you sell something people do not know they want yet, start with Meta.
We handle Google Ads management for businesses across:
Written down before we start, so there is never a conversation about what was supposed to happen.
A set number of posts and videos every month, listed in writing. Not a vague promise to keep the account active.
Filming, editing, captions, thumbnails and scheduling all done by the same team, so nothing gets outsourced to somebody you never speak to.
You see the month ahead and sign it off. Nothing goes out that you have not read.
Reach, views and enquiries. If it is not working we say so, rather than reformatting the chart until it looks better.
Plans for google ads management start at £799 a month and go up depending on how much gets made and how many platforms you want covered. Websites start at £999, and paid advertising is priced on spend. We quote after a proper conversation rather than off a menu, because a sole trader and a ten-person firm genuinely need different things.
Everything runs month to month. There is no minimum term on google ads management, no setup fee and no notice period buried in a clause. If it stops being worth the money you tell us and it stops, which is a large part of why our clients stay.
It depends entirely on your industry, because a click costs a few pence in some and twenty pounds in others. For most local service businesses a few hundred pounds a month is enough to learn whether it works, and we will tell you before you spend it if we think it will not.
Faster than SEO by a long way. You can be getting clicks the day it goes live, and a fair read on cost per enquiry within three to four weeks once there is enough data to judge.
Both eventually, but ads first if you need enquiries now. Search rankings take months to build. Ads buy you the same position immediately, and the data they produce tells you which pages are worth building for the long term.
Yours. You own the account, the data and the history. If we ever stop working together, none of it walks out of the door with us.
Social media plans start at £799 a month, and websites start at £999. Ads are priced on spend. However, we quote after a conversation rather than off a menu, because a sole trader and a ten-person firm need very different things.
No. Retainers run month to month. If it is not working, you tell us and it stops.
Content goes live in the first fortnight. Social growth usually shows within weeks. Search rankings take months, though, and anyone promising otherwise is selling you something.
Other things we do, and other people we do them for.
Short vertical video built for the platform rather than reposted from somewhere else, made and posted every week.
Treatment results, patient stories and practice content that fills the diary without breaking a single advertising rule.
Board changes, rewires and EV chargers turned into weekly content, filmed on your phone or by us on site.
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