Most marketing aimed at the trade is written by people who have never been on a job. They talk about brand awareness. You want a full diary of the kind of work you like doing, at prices you are not embarrassed to quote. Those are different problems and only one of them is yours.
Nothing sells building work like building work. A loft conversion filmed at first fix, second fix and finished will out-perform any advert you could write. It is also the easiest content to gather, because the job is happening anyway.
Homeowners in Guildford will look you up before they call. A gallery of real jobs, a clear list of what you do and do not take on, and a form that works on a phone. That is most of the battle.
‘Builders Guildford’ and ‘extension builders near me’ get typed every day. Google Business Profile, reviews and proper local pages are what put you in front of that, and they cost nothing but attention.
If you post nothing but small repairs you will be rung about small repairs. If the feed is full of extensions and renovations, that is what lands in the inbox. What you show is what you get asked to quote.
Putting your minimum job size and your patch on the website filters out the calls that waste an hour of your evening. Builders are always nervous about this and it always works.
Being visibly professional — real photos, a proper site, an answered phone — puts off the people looking for the cheapest man with a van. That is the point.
At handover, while the customer is happy and standing in the finished room. Not by email three weeks later.
Every job you do is a week of content walking past you. The strip-out, the steels going in, the first coat, the reveal. The only reason it is not on your social is that at four o’clock on a Friday nobody wants to think about filming.
So we make that part almost free. Either we come and shoot the job properly, or we give you a routine that takes ninety seconds a day on your phone — same three angles, same moments, no thinking required. Then the editing, writing, captioning and posting is our problem, not yours.
This is genuinely most of what we do. There is builder and trade work already published on this site, including Waterlooville Builders, and the websites-for-trades work on the main Guildford page. It is the sector we know best.
Social content starts at £799 a month and websites from £999. A one-van operation and a firm running four crews need very different things, so we quote after a conversation rather than off a price list.
Two reasons. Being busy now is not the same as having next spring booked, and the firms that stop marketing when they are busy are the ones scrambling when it goes quiet. And it is not really about more enquiries, it is about better ones — being able to turn down the jobs you do not want.
No. A lot of the best trade content has no face in it at all — just the work, shot well and cut properly. If you are willing to talk to camera it does help, and we make that as painless as we can.
Whichever works. We come out and shoot properly, or we set you up to grab it on your phone as you go, or a mix. Most clients start with us filming and take over once they have seen the shots we want.
That is the aim of doing it locally — Guildford postcodes in the targeting, Guildford jobs in the footage, and local search set up so you appear for people looking in the area. We would rather you owned one town than were vaguely visible across the county.
All of them. Roofers, electricians, plumbers, kitchen fitters, landscapers, groundworkers. The approach is the same because the buying decision is the same.
We are based in Hindhead, so Guildford and the towns around it are a short drive. Filming days and first meetings happen in person.
The main Guildford page — everything we do, in one place.
Social media marketing for Guildford businesses.
Web design in Guildford for businesses that need the phone to ring.
Videographer in Guildford for business video, social content and adverts.
Google Ads management for Guildford businesses.
It is not a brochure and it is not a logo. It is the job you are already on, filmed properly and cut into something people stop for — the strip out, the steels going in, the reveal at the end. We run exactly this for a builder on our own patch, and you can scroll the results yourself on the Waterlooville Builders Instagram. Same approach, same kit, same team — just pointed at Guildford and the villages around it.
Most Guildford clients start with one of these and pick up the others later. We also do social media marketing in Guildford, web design in Guildford, a videographer in Guildford and Google Ads management in Guildford. If you would rather see the whole picture first, start with our digital marketing in Guildford page.
Twenty minutes on what work you want more of and what you want less of. No deck, no jargon.
© 2025 Eleven G Media Ltd
