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Estate agents & property

Social media for estate agents, run by a team that already does it for one of Dubai's biggest agents.

Most agents post the same portal photos everybody else has. We make the reels, the walkthroughs, the market updates and the vendor-winning content that actually gets an agent recognised in their patch — every week, without you having to edit anything.

The problem with social media for estate agents

Property is the most visual product there is, and almost every agency wastes it. The feed becomes a wall of identical listing carousels with a price and three bedroom emojis, posted the same day the property hits Rightmove. Vendors scroll straight past it, because it is an advert for a house they are not buying.

The agents who win instructions online are not advertising houses. They are advertising themselves — the person who knows what is selling on that street, what it went for, and why the one down the road sat there for six months. That is content, and it takes a camera and an editor rather than a listings feed.

What our social media for estate agents actually includes

Property walkthroughs

Vertical, hand-held, properly cut. Not a slideshow of the brochure photos with music over the top.

Market update reels

You talk to camera for ninety seconds about what actually happened locally this month. We turn it into three posts.

Just sold and just listed

Branded templates so every announcement looks like it came from a real agency, not a phone.

Vendor education

The pricing conversation, the survey conversation, the chain conversation. This is the content that wins instructions.

Agent profile content

People instruct people. We build the negotiators and valuers into recognisable names in the area.

Paid promotion

Targeted at homeowners in your postcodes, not at everyone with a pulse. Ad management ›

We already do this at the top end

We run the content for George Dennis — Dubai Giant — one of the most visible property names in Dubai. Full-scale short-form: hooks, b-roll, captions, graphics, posted daily.

That is not a different job to a UK agency. It is the same job with a bigger backdrop. The reason it works there is the reason it works in Surrey or Hampshire: consistent output, a real face, and content that answers what buyers and vendors are actually wondering about.

Social media for estate agents - short-form property content produced by Eleven G Media

Daily short-form

Hooks, b-roll, captions and graphics, posted every day. See it on Instagram.

Social media for estate agents - property walkthrough video filmed and edited by Eleven G Media

Walkthroughs that hold

Vertical, properly cut, built to keep someone watching to the end rather than skipping at two seconds.

Social media for estate agents - agency website designed and built by Eleven G Media

The site behind it

Social sends people to your website. We build that too, so the journey does not fall apart at the last step.

Featured work

No stock logos and no borrowed case studies. Every one of these is a live client we film, edit and post for.

Social media for estate agents - Dubai Giant luxury property content filmed and edited by Eleven G MediaSocial media

Dubai Giant

Weekly reels, off-plan walkthroughs and market updates for a luxury Dubai broker. Filmed, edited, captioned and posted by us.

Followers up 184.8% in 90 days
Social media for estate agents - The Last Heist, a feature film produced by Eleven G MediaFilm

The Last Heist

A full feature film produced end to end, script to screen. The same team and the same kit that shoots your listing videos.

Produced end to end, in-house
Social media for estate agents - weekly job-progress video filmed and edited for Waterlooville BuildersVideo and social

Waterlooville Builders

Weekly job-progress videos filmed on site, edited and captioned, then posted across their channels. See their site.

On site every week
Social media for estate agents - a property website designed and built by Eleven G MediaWebsites

Websites

Full websites built from nothing, then kept up to date as the work comes in.

Built, hosted and maintained

How it works

  • Your negotiators film on their phones. Thirty seconds inside each new instruction. That is the whole ask.
  • One monthly sit-down for the talking-head content — market update, advice pieces, FAQs. We give you the questions.
  • We edit, caption, brand and schedule everything.
  • You approve in one place before anything goes out.
  • Monthly numbers — reach, saves, profile visits, enquiries.

Questions agents ask

What does social media for estate agents cost?

Retainers start at £799 a month. What you pay depends on how many offices, how many platforms and whether you want us filming as well as editing. We quote after a conversation, not off a menu.

Do you need to come and film every property?

No. Your team films on a phone — we give them a one-page guide on how to hold it and what to cover. We come out for the bigger instructions and for the monthly talking-head shoot.

Will this actually win instructions?

Content does not close a valuation, but it decides whether you get invited to one. Vendors shortlist two or three agents and they look you up first.

What does it cost?

Social media retainers start at £799 a month. What it includes depends on volume and platforms — see the social media page.

Can you do our website too?

Yes. Sites start from £999 — see website design.

Are we tied in?

No. Monthly. If it is not working you tell us and it stops.

More from 11G

Other things we do, and other people we do them for.

Instagram management

Reels, stories and grid posts made every week from your own footage, captioned and branded and posted for you.

Instagram management ›

YouTube channel management

We built and run a channel to over seven thousand subscribers across two hundred plus videos. Thumbnails, titles, uploads, the lot.

YouTube management ›

Social media for car dealerships

Walkarounds, new stock and handover videos posted every week so your forecourt sells before anyone drives to it.

Car dealerships ›

Let's see if we are a fit.

Tell us what you sell and where you are stuck. If we are not the right people for it we will say so and point you somewhere better.