My career began behind the decks, DJing across Spain and Greece, where I found my rhythm performing in front of international crowds. Alongside spinning records, I began producing my own music and collaborating with respected artists such as Stuart Zender from Jamiroquai and Melanie Blatt from All Saints. These early experiences fueled my creativity and deepened my respect for artistry and performance. During this time, I recorded All Falls Down On Me at the legendary Metropolis Studios in London — a milestone that marked a turning point in my career. The track gained the attention of South London rapper Logic, who went on to feature on the remix, giving the project even greater reach and recognition.
As I transitioned into rap, I was honored to be chosen as BBC Introducing’s Artist of the Week by Melita Dennett. This recognition opened doors and gave me the chance to share my music with a much wider audience. I went on to perform at multiple venues across London, and one of my proudest moments came when I performed in front of 2,000 people at Watford Oceana. Around this time, I also began producing music videos both for myself and for other artists, developing a love for storytelling through visuals.
Over time, I found myself drawn more to the creative process behind the camera. I began exploring editing and production, which led to my first major opportunity working with George Hillard, a former professional boxer once signed to Barry Hearn’s Matchroom Boxing. I built and produced his YouTube channel, Hit Hard Hillard, shaping it into a platform that showcased both his personality and his journey in boxing.
Through George, I met Heavy D (Colin Newell), known for his appearances on Celebrity Big Brother and Storage Wars. I went on to produce content for his channel Boominator TV, where my work brought me into contact with a wide network of professional boxers, celebrities, and reality stars. During this time, I had the chance to create content with big names such as Tyson Fury, Conor Benn, Billy Joe Saunders, MC Buskin, and Jack Fincham. These collaborations expanded my reach in both sports and entertainment, building my reputation as a go-to creative producer.
My next step was producing Not Guilty TV, a platform that quickly gained traction and went on to achieve millions of views. The success of this channel proved my ability to create consistent, high-performing content that engaged audiences on a large scale, cementing my skills in managing, growing, and directing online brands.
At the same time, I began releasing my own comedy vlogs and sketches, showcasing another side of my creativity. These caught the attention of Daniel O’Reilly, aka Dapper Laughs, who became a fan of my work. I started collaborating with him and produced several projects, the first being the launch of his beer brand Laughs Beer, which combined entertainment and branding in a fresh, exciting way.
One of our most ambitious projects was The Windebank Saloon, a three-episode pilot set in an old western-style saloon. The show featured Dapper taking on unusual and often hilarious challenges against celebrity guests. We had a blast shooting it with personalities like Heavy D, Tamer Hassan, and Jimmy Bullard, and the energy on set was unforgettable. This project blended humor, competition, and star power in a way that truly captured audiences’ attention.
Following the pilot, we shifted gears into a more personal project with Dapper Laughs’ Vlog Series, which offered fans a behind-the-scenes look into his hectic daily life. This series allowed us to collaborate with a wide range of talent including Chas Simmons, Tyler Goodjohn, and Dominic Negus, and it highlighted the raw, unfiltered side of life in entertainment and sport.
Next, we transformed a studio into a game show set for Beat the Barmen, where celebrities were invited to go head-to-head against Dapper in outrageous bar-style challenges. Guests included DJ Majestic, Jimmy Bullard, and Tom Zanetti, and the series struck a perfect balance between comedy, competition, and chaos. The format was fresh and fun, and it gave us another opportunity to push boundaries in creative production.
One of the highlights of my career came with The Golfing Geezer, a show where contestants were invited to take on Dapper in rounds of golf. The series showcased my ability to blend humor and competition with a polished, cinematic style. In one of the first four episodes, Dapper managed to score a hole-in-one, a moment that became iconic for the show and still stands out as some of the best work I’ve produced.
After The Golfing Geezer, I was given the opportunity to work on The Last Heist, a British crime thriller released in 2022. The film, starring Terry Stone, Emily Wyatt, Perry Benson, and others, is directed by Coz Greenop. It follows four thieves who regroup in their old haunt, a South London pub, after a heist goes wrong. Beneath the drinks and banter, dark secrets and tensions emerge, testing loyalties and pushing the line between friendship and betrayal. My work on the trailer (and associated promotional content) allowed me to stretch into cinematic storytelling on a different level—crafting atmosphere, suspense, and editing to reflect the gritty realism the film demanded.
Shortly after, I contributed to 25 Years of UK Garage, a documentary directed by Terry Stone and Richard Turner, released in December 2022. The film is a celebration of the UK Garage scene, charting its evolution over 25 years—how it began, how it rose to a cultural peak, then ebbed, before experiencing a revival. It features legends and current stars of the genre (MCs, DJs, producers) including So Solid Crew, Lisa Maffia, Ms. Dynamite, Scott Garcia, DJ Majestic, Anthony Joshua, Oxide & Neutrino, and many more. With this documentary, I again shifted focus to storytelling — helping bring archival footage, interviews, and the energy of UK Garage across to both nostalgic fans and newer audiences.
We’d love to hear from you! Whether you have questions about our process, want to start creating content, or simply need some guidance — our team is here to help. Reach out today and let’s take your social presence to the next level.
+44 7300 955129
rick@11gmedia.com
Creating consistent, high-quality social content can feel overwhelming — but we make it simple. From filming on your phone to editing, research, and uploads, our process is designed to save you time while building your brand presence. Below are some of the most common questions we get about how it all works.
You just use your smartphone! We’ll guide you on the best settings, lighting, and angles so your clips look sharp and professional.
Not at all. Everything can be done on your phone. We take care of editing, branding, and polishing your footage so it looks like studio-quality content.
Yes — we consult with you through the process, giving tips to improve your delivery, body language, and overall confidence on camera.
We upload to all major platforms including Instagram, TikTok, YouTube, Facebook, and LinkedIn — tailored for where your audience is most active.
Absolutely. We research your competitors, find the best hooks and titles, and provide a weekly content plan to keep your social media consistent and growing.